Buyers & Adoption

It’s about change, stupid. Why AI Enablement services need to go beyond the technology

May 29, 2026

•

5 min read

It’s about change, stupid. Why AI Enablement services need to go beyond the technology

Buyers want to spend on technical integrations. They are allergic to change management. Those two facts together explain most of what is broken in AI Enablement right now.

Daria Danilina

Buyers & Adoption

We asked 100 enterprise buyers how hard it is to buy AI Consulting and Training Services. The answer should change your GTM.

May 15, 2026

•

6 min read

We asked 100 enterprise buyers how hard it is to buy AI Consulting and Training Services. The answer should change your GTM.

Demand is unprecedented but translating that demand into SoWs is equal parts art and science. We learned from buyers what slows them down and kills momentum.

Daria Danilina

Buyers & Adoption

May 1, 2026

•

4 min read

The CFO’s AI Problem

Most companies have already bought AI tools. Here's why they're still stuck.

Daria Danilina

Buyers & Adoption

Trust is the missing layer in AI Enablement services

Apr 17, 2026

•

4 min read

Trust is the missing layer in AI Enablement services

Price is a dealbreaker for 34% of AI buyers. Lack of credibility is a dealbreaker for 93%.

Daria Danilina

Buyers & Adoption

How AI Is Collapsing the Boundary Between Products and Services

Apr 10, 2026

•

9 min read

How AI Is Collapsing the Boundary Between Products and Services

While everyone is busy proclaiming the death of per-seat pricing, we think the bigger shift is the collapse of the software-services divide. AI is making the economics and operating models of both industries look increasingly alike.

Daria Danilina

Buyers & Adoption

Introducing the Industry’s First AI Enablement Services Buyer Survey

Mar 31, 2026

•

2 min read

Introducing the Industry’s First AI Enablement Services Buyer Survey

The buyers of AI training, consulting and implementation services have been the missing voice in almost every market conversation. We ran the first independent survey to find out what they actually think.

Daria Danilina

Buyers & Adoption

Do you really need Forward Deployed Engineers?

Mar 27, 2026

•

9 min read

Do you really need Forward Deployed Engineers?

Should you be copying Palantir if your customers aren't anything like theirs? 🤔

Daria Danilina

Buyers & Adoption

The three AI adoption insights from Bret Taylor’s interview you probably missed

Mar 20, 2026

•

11 min read

The three AI adoption insights from Bret Taylor’s interview you probably missed

... and other observations from his Cheeky Pint conversation with John Collison last week.

Daria Danilina