Weekly insights for AI Enablement professionals written by the10xHumans team

It’s about change, stupid. Why AI Enablement services need to go beyond the technology

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May 29, 2026

It’s about change, stupid. Why AI Enablement services need to go beyond the technology

Buyers want to spend on technical integrations. They are allergic to change management. Those two facts together explain most of what is broken in AI Enablement right now.

Daria Danilina
Daria Danilina
Should you bet your company on bottom up AI Adoption?

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May 22, 2026

Should you bet your company on bottom up AI Adoption?

Bottom-up AI wins adoption. Top-down AI wins control.The harder question: which approach will capture more business value?

Daria Danilina
Daria Danilina
We asked 100 enterprise buyers how hard it is to buy AI Consulting and Training Services. The answer should change your GTM.

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May 15, 2026

We asked 100 enterprise buyers how hard it is to buy AI Consulting and Training Services. The answer should change your GTM.

Demand is unprecedented but translating that demand into SoWs is equal parts art and science. We learned from buyers what slows them down and kills momentum.

Daria Danilina
Daria Danilina
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